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Now then, here's an excellent article for you to read. Submitted by one of my many Guest Authors...
Of all the pay per click services offered on the internet, Google AdWords is, by far, the most popular and effective. The popularity of Google AdWords comes from the search engine, Google, being so popular. If you have a business, you can use Google AdWords to your advantage. Very soon you will discover why it has earned the distinction of being the best pay per click advertising campaign in the world.
Basically the ads are either placed on the popular Google search engine www.google.com or either of its national or local servers (such as their regional sites www.google.co.in), under the banner sponsored links. Whenever a user or a prospective customer clicks on the link the company has to pay Google AdWords per click. The ad can be anything from a two line text ad, or an image ad, banner ads or even an in page video ad. The costs vary depending on the type of ads.
When you place an ad on Google AdWords, you are allowed to target certain keywords and key phrases. Normally, one has to invest some time into researching the precise keywords that are best suited for your business. Google AdWords has an option that also allows you to control the extent to which you want your keywords matched to the ones entered in search engines. For example, if your keyword is 'garden soil', you can make it match to phrases like 'buy garden soil' or 'good quality garden soil' too.
One cannot place an ad that contains a trademarked name or symbol. Any reference cited to illegal activities, or gambling, hacking etc are strictly prohibited. This feature of banning adverts of trademarked stuff was implemented in 2004. One also cannot advertise student essay services. This was banned in 2007 much to the delight of many universities. Google AdWords used to allow the link to land or be redirected to another landing page. But as of April 2008 Google has stopped this process.
Another reason AdWords is so effective is that traffic that is generated by the campaign is pre-qualified. Your AdWords campaign targets specific keywords and only people who are interested in these keywords will click on your ad. They are interested in the products and services you have to offer either directly or indirectly. So, the traffic that comes your way is relevant traffic and there are higher chances that you may be able to convert them to customers faster.
Nowadays, the business of placing and maintaining ads has become very complicated for many advertisers, thanks to the severe competition that exists in the market. To overcome this complexity many companies hire a search engine marketing agent or even agencies that do the jobs for them. Google has also established the Google Advertising Professional (GAP) designation, which is a certification to the agencies that help companies do search engine marketing. Along with this Google AdWords provides users with software to manage AdWords accounts. It is called the AdWords editor.
About the Author:
Sam D. Mann here with a Great Tip Of The Day - Obtaining A Good Flow Of FREE Traffic To Your Webpages
If it's FREE traffic you plan to get, then use this proprietary method. Nothing else comes close... Get Viral Traffic Dominator Before It's Gone - for FREE
SEO Tip Of The Day.
Create unique and content-rich sites. If at all possible, avoid using duplicate content. It make no sense whatsoever to create multiple pages, sub-domains, domains, mirror sites or sites with different domain names and all of them having the same content.
My thoughts for today...
"There is a powerful driving force inside every human being that once, unleashed, can make any vision, dream or desire a reality." - Anthony Robbins
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